In the world of Internet Marketing there are many strategies that come and go within a couple of months as they become over saturated! However, there is one that has stood the test of time….. SEO!
The most consistent and effective form of traffic your business can drive is Organic traffic from search engines and for most businesses, this is the highest converting traffic stream and the one with the highest Return on Investment (ROI).
The search engines are only getting stronger and becoming more essential in peoples buying journeys, with the majority of the population of the world beginning each of their buying journeys with a search on Google or other top search engines.
Based on the data that has been coming out over the past 9-12 months this is only increasing and search engines are not going to disappear any time soon. So if you are not already investing in SEO then you are already behind your competition!
Even some of the largest and most established brands in the world with multi-billion valuations still invest heavily in SEO, so if your a small to medium sized business competing in the global landscape you also need to have a serious think about your SEO strategy.
If you take the 10 most focused keywords for your business and search for them in Google are you ranking in the top 3? Top 10? Are you ranking at all?
If you are not currently ranking in the top three then you are already missing out on 61% of all the search traffic for that keyword. If you are not on page 1 then you can pretty much assume you are only getting a handful of visits from these search terms.
In order to fully maximise your traffic you need to be looking to hit that #1 spot to take at least 33% of the search traffic for your keywords.
If you are currently ranking outside of the top 3 for any of your top keywords then you need to be investing in SEO.
Many businesses have started to invest in Social Media marketing, Influencer marketing and many more forms of advertising that simply do not have as strong a ROI as an investment in SEO.
Sure you can get a quick burst of sales from having an influencer tweet or Instagram your product but that very quickly fades away. By ranking at the top of Google you can gain a consistent flow of traffic to your website over a long period of time that drives a long-term revenue increase.
Now I am not saying you have to completely stop your other forms of marketing, we have run some very successful influencer marketing campaigns for our clients recently but these were alongside a long-term SEO strategy.
So what about Paid Search?
Many businesses think that adopting a paid search approach will allow them to gather all the traffic from their keywords.
However, studies including one by Moz have found that: “For every 1 click on a paid search result, the organic results generate 8.5 clicks“.
This shows that SEO still has the ability to drive many multiples of even a finely tuned paid search campaign.
There have even been reports produced in the past couple of years that show 94% of clicks are actually on the Organic results and only 6% on paid search results.
Once again it is the long-term affect on ROI that still separates SEO from Paid Search, as the creative below shows:
Again, this is not a case of turn off all your PPC!
It’s just that it should be supported by a strong SEO strategy to deliver the long term growth.
Why don’t more businesses invest in SEO?
The most common reasons we hear from businesses for why they don’t invest in SEO:
- Don’t believe they can compete
- Don’t know where to start
- Worried about getting a Google penalty
- They don’t have anyone in their business that can do it
There are several more reasons that we have heard recently but these are the most common.
In short, we believe that anyone has the ability to compete in the search results. One of our SEO clients (an electronics retailer) was competing with Amazon & Ebay for many of their key terms and did not believe they could rank above them in search engines.
Within 2 months of working on an SEO strategy for them they already have 40% of their keywords ranking above those huge sites and we expect to get the majority of the remaining pages ranking above them before the end of the year.
SEO is no longer the expensive service that it used to be…
Here are Growth Mogul, our standard SEO service is priced at a level which would make it cheaper that hiring a full-time employee in house and you get the experience of our whole team working to improve your rankings.
The barriers to start competing are simply not there and the ROI that is available through SEO means that the Risk vs Reward argument is a no brainer in this instance.
We believe all online businesses that are serious about growth should be investing in SEO, whether through an agency or by providing more resources to their in-house marketing teams.
Why wait! Start optimising today!!
Is your business looking to start an SEO strategy to drive more targeted traffic to your site? Reach out to us here at Growth Mogul and we will happily provide you with a free quote and proposal for how you can grow your organic search rankings. Interested? Contact us today!